Privacy Policy

1. Who We Are

TrueBooks Accounting Private Limited ("TrueBooks," "we," "us," or "our") is a finance outsourcing firm providing bookkeeping, tax compliance, financial reporting, and related services to businesses across the UAE, United Kingdom, United States, Australia, Saudi Arabia, and Pakistan.

Our contact details:

Email: info@truebooksaccounting.net
Website: [your website URL]

For privacy-related matters specifically, you can reach us at the email above with the subject line "Privacy Enquiry."

2. What Information We Collect

We collect two categories of information: information you give us directly, and information collected automatically when you use our website.

Information you provide directly

Via the contact form or email:

• Name
• Email address
• Phone number
• Company name
• Country or market
• Service interest
• Any other information you include in your message

As a client:

• Business and personal identification information (as required for compliance purposes)
• Financial records, transaction data, and accounting information
• Tax identification numbers and related documentation
• Bank statements and supporting financial documents
• Any other information necessary to deliver the agreed services

Information collected automatically

When you visit our website, standard technical data is collected, which may include your IP address, browser type, pages visited, time spent on the site, and referring URL. This is collected through analytics tools (see Section 7 on Cookies).

We do not collect sensitive personal data (such as health, racial, or political information) and have no reason to do so.

3. How We Use Your Information

We use the information we collect for the following purposes:

To respond to enquiries. When you contact us through the website or by email, we use your details to respond to you and follow up where relevant.

To deliver our services. Client financial data is used solely to perform the accounting, tax, reporting, or advisory services you have engaged us for.

To comply with legal obligations. As an accounting firm, we are subject to professional and regulatory obligations that may require us to retain certain records or verify client identity.

To improve our website. Anonymised analytics data helps us understand how the site is used and make it more useful.

To contact you about our services. We may occasionally send relevant information about services or updates. You can opt out of this at any time.

We do not use your information for automated decision-making or profiling. We do not sell your data. We do not use client financial data for any purpose other than delivering your engagement.

4. Legal Basis for Processing

For those in jurisdictions that require us to state a legal basis for processing personal data:

5. Who We Share Your Information With

We do not sell, rent, or trade your personal data.

We may share information with the following categories of third parties, strictly on a need-to-know basis:

Cloud accounting and software platforms used to deliver services (for example, Xero, QuickBooks, or similar). These platforms have their own privacy policies and data processing agreements.

Communication tools used to correspond with you (email providers, video call platforms).

Professional advisers such as legal or compliance consultants, where necessary and under confidentiality obligations.

Regulatory or government authorities, where we are legally required to disclose information.

We ensure any third parties we work with are subject to appropriate data protection obligations. We do not use your data for the benefit of any third party beyond what is necessary for service delivery.

6. International Data Transfers

TrueBooks operates across multiple countries. Information provided by clients or website visitors may be processed or accessed from Pakistan (where our team is based) regardless of the market you are in.

Where we transfer personal data internationally, we take steps to ensure it receives adequate protection, including relying on appropriate transfer mechanisms as required under applicable law (for example, under UK GDPR, we rely on appropriate safeguards for transfers outside the UK).

If you have questions about how your data is handled in cross-border transfers, please contact us.

7. Cookies

Our website may use cookies and similar tracking technologies. A cookie is a small file placed on your device when you visit a website.

We use cookies for:

Analytics — to understand how visitors use the site (for example, Google Analytics or a similar tool). This data is aggregated and anonymised.

Functionality — to remember your preferences where applicable.

We do not use advertising or tracking cookies.

Where required by law (including for UK and EU visitors), we will ask for your consent before placing non-essential cookies. You can withdraw consent or manage cookies through your browser settings at any time. Note that disabling cookies may affect the functionality of parts of the site.

8. Data Retention

We retain personal data only for as long as necessary for the purpose it was collected, or as required by law.

Enquiry data (contact form submissions, emails): retained for a reasonable period to manage the relationship, typically up to 2 years unless you become a client or ask us to delete it sooner.

Client engagement data: retained in accordance with applicable professional and regulatory requirements. For most jurisdictions this is a minimum of 5 to 7 years following the end of the engagement.

Website analytics data: retained in anonymised or aggregated form in accordance with the analytics provider's standard retention settings.

When data is no longer required, we delete or anonymise it securely.

9. Your Rights

Depending on your location, you may have some or all of the following rights regarding your personal data:

The right to access — to request a copy of the personal data we hold about you.

The right to correction — to ask us to correct inaccurate or incomplete data.

The right to deletion — to ask us to delete your data where we have no legitimate reason to continue holding it.

The right to restrict processing — to ask us to pause how we use your data in certain circumstances.

The right to data portability — to receive your data in a portable format (where applicable).

The right to object — to object to our use of your data based on legitimate interests, including for direct marketing.

The right to withdraw consent — where we rely on your consent to process data, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at info@truebooksaccounting.net. We will respond within the timeframe required under applicable law (typically 30 days).

Jurisdiction-specific notes

10. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or loss. These include access controls, secure communication channels, and limiting who within our team can access client data.

No method of transmission over the internet or electronic storage is completely secure. While we take data protection seriously, we cannot guarantee absolute security.

If we become aware of a data breach that affects your personal data and that is likely to result in a risk to your rights, we will notify you and any relevant authorities as required by law.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices, services, or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests relating to this privacy policy or how we handle your personal data, please contact us:

Email: info@truebooksaccounting.net
Phone: +92 334 0577092 (Mustafa Jafari, ACA — Director of Business Affairs)

We are committed to resolving any privacy concerns promptly and transparently.